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Attracting and Retaining New Users: Sparking a Crush
Led by one of Adaptive Path's Interaction Designers, Alexa Andrzejewski
Getting people to fall in love with your site is never easy. For "people-powered" services, from Yahoo! Answers to MySpace, attracting and retaining a critical mass of active participants is essential. Unfortunately, the web has become saturated with social sites, and people's attention is spread thinner than ever. If your site does not "spark a crush" during sign-up and ramp-up, it will quickly be forgotten.
Fortunately, you don't have to sit back and hope for passionate users to come along. There are steps you can take to make yourself more "crush-worthy."
In this session, you'll receive practical relationship advice, along with concrete examples from the Web 2.0 landscape, that will equip you to:
You will receive a confirmation with the link to the recording of this seminar.
Our mission is to deliver great experiences that improve people's lives, while sharing our advances in the field with our clients, partners, and peers. We measure our success by our contribution to smart, agile organizations that are responsive to their users.
We achieve this mission in a number of ways:
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